Ian Oxman, President

While pursuing a Masters in neurobiology at Columbia University, Oxman followed his heart and left the world of science and entered the world of business.  Putting his analytical skills to use Oxman began his career in marketing research.  

From research Oxman transitioned into database, analytics, and direct marketing.  In 1990 Oxman joined industry leader Experian and worked with clients such as: American Express, Office Depot, Ford, and AT&T. 

Next stop, the Internet.  In 1997 Oxman founded ChooseYourMail.com.   CYM pioneered the field of permission based email marketing and Oxman became a frequent spokesman in nation media including: Wall Street Journal, USA Today,  MSNBC, CNN, and others. 

In 2001 Oxman joined Rapp Collins Worldwide, one of the world’s largest marketing agencies and worked with companies such as Hyatt Hotels, Pfizer, Novartis, Chrysler, DirecTV,  helping them develop email marketing strategies and programs.

In 2004 Oxman switched sides of the desk and joined the client ranks with Sage Software.  As SVP Marketing and Strategic Initiatives he directed marketing efforts for the company’s largest brands with nearly 2 million North American customers. 

Oxman spearheaded the development of predictive analytics, reduced traditional campaign expenses by over 30% and simultaneously increased annual revenue per customer.  In addition, Oxman created an Innovation team and dramatically changed how Sage utilized email and online marketing within several business units. 

Today, Oxman works with companies big and small.  When not working, writing, or speaking about marketing you can find Ian coaching youth sports, boating on Lake Lanier or hacking around the local golf course.

ian.oxman@oxmanconsulting.com
770-837-3843

Industry Participation

Winner    Atlanta DMA – Best BtoB Integrated 
                Direct Marketing Campaign 2006
Faculty    Direct Marketing Association 2004
Founder   Email Processing Industry Alliance 2003
Chair        Association for Interactive Media
                Email Industry Council  2002
Member   Federal Trade Commission
                Internet Industry Working Group, 1998

Speaking Engagements

CMO Roundtable,  Atlanta, 2008
   Marketing in a Down Economy
Atlanta Technology Forum, 2008
   Integrating Offline and Online
Direct Marketing to Business, Orlando, 2007
   50 Ideas in 50 Minutes

Email Marketing Seminar, Lima, Peru, 2001
   Email Training 101 
eCRM Conference London, 2001
   Conference Moderator