• Email Marketing - With twelve years of email marketing experience Oxman can quickly identify opportunities to immediately improve campaign performance.  The real power of email lies in smartly integrating email with other marketing activities.  Oxman can help design powerful marketing programs that leverage integrated online and offline strategies for overall improved performance.
   
• Lead Management  – Efficient customer acquisition requires a coordinated sales and marketing process that begins with lead generation campaigns and ends with lead conversion processes.  Oxman can help refine your online and offline campaigns and sales processes to profitably acquire new customers. 
  
  
• Strategic Planning – Oxman has led many companies through a process to determine key business objectives, create short term and long term strategies, and define the tactics and timelines to achieve those objectives.  Documenting such a plan is the first step toward long term marketing effectiveness.
   
  
• Vendor Management - The number of marketing vendors today is overwhelming.  So many new technologies, and new disciplines, it is difficult to keep current.  Oxman Consulting can evaluate your current vendors, and potential vendors, to help you maximize your vendor value.
  
  
• Marketing Due Diligence - Companies typically devote significant time and expense to the financial due diligence during mergers and acqusitions.  However, often little or no such analysis relative to marketing.  Marketing Due Diligence evaluates the customer database value, benchmarks campaign performance, and provides a "look under the hood" to what is driving the revenue numbers.

In addition to consulting services Oxman Consulting, Inc. also maintains partnerships with leading vendors of email marketing, database services, list suppliers, and print production.  We can help you potentially source higher quality marketing vendors at a lower price.